DraftC is proud to announce the creation and execution of the VITACUBE, an innovative and immersive brand activation for Vitamin Water in collaboration with Coca-Cola HBC. The VITACUBE is a traveling, eye-catching installation that has captivated commuters at major train stations across Switzerland, including Zurich Main Station, Basel Main Station, and Geneva Cornavin.

Key Highlights:

• Cutting-Edge Design: The VITACUBE showcases DraftC's commitment to pushing creative boundaries, offering a visually stunning and highly functional display.

• Interactive Experience: Visitors engage with the VITACUBE via an on-site QR code, unlocking interactive features and fully immersing themselves in the refreshing world of Vitamin Water.

• Strategic Locations: Positioned in high-traffic areas of Switzerland's busiest train stations, the VITACUBE reaches a wide audience, offering a prime opportunity for brand exposure and customer engagement.

A Collaborative Success

The success of the VITACUBE is a testament to DraftC's expertise in 360° project management. From concept to installation, the project was executed seamlessly thanks to the incredible support of our partners.

Roadshow Activation

This installation is part of a larger VITACUBE Roadshow traveling across Switzerland throughout the summer. Visitors in Zurich, Basel, and Geneva have already experienced the magic of VITACUBE, and it continues to be a powerful tool in driving brand awareness and delivering an unparalleled customer experience.

The VITACUBE is not just a display – it’s a symbol of what can be achieved when creativity, technology, and collaboration come together. As we continue to evolve and innovate, DraftC is excited to bring more groundbreaking projects to life for our clients.